Dog eating fresh dog food
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The Farmer’s Dog vs Ollie: Which Fresh Dog Food Is Actually Worth It? (2026)

If you’ve been thinking about switching your dog to fresh food, you’ve almost certainly landed on two names: The Farmer’s Dog and Ollie. They’re the two biggest players in the fresh dog food space, they’re both subscription-based, and they both cost more than kibble.

So which one is actually worth it?

We broke down both services across every category that matters — ingredients, price, customization, delivery, and real-world results — so you can make the right call for your dog.


Quick Verdict

  • Best overall: The Farmer’s Dog
  • Best for picky eaters: Ollie
  • Best value: Ollie (slightly lower per-day cost on average)
  • Best for health-focused owners: The Farmer’s Dog

Both are excellent — but they’re not identical. The right choice depends on your dog’s size, preferences, and your budget.


What Is Fresh Dog Food — and Why Does It Matter?

Traditional kibble is cooked at extremely high temperatures, which destroys a significant portion of its natural nutrients. Manufacturers then add synthetic vitamins back in. Fresh dog food skips that process entirely — it’s made with real, whole ingredients, cooked gently, and delivered refrigerated or frozen.

The result? More bioavailable nutrients, better digestion, healthier coat, more energy — and for many dogs, notably firmer stools (unglamorous but a genuine health indicator).

Both The Farmer’s Dog and Ollie deliver pre-portioned fresh meals tailored to your dog’s specific profile. Here’s how they compare.


The Farmer’s Dog vs Ollie: Side-by-Side Comparison

The Farmer’s DogOllie
Founded20142016
Recipes4 (beef, chicken, pork, turkey)5 (beef, chicken, turkey, lamb, fish)
IngredientsHuman-grade, USDA-certifiedHuman-grade
Vet formulationYes — board-certified nutritionistsYes — in-house nutrition team
CustomizationBy dog profileBy dog profile
Portion controlPre-portioned packsPre-portioned packs
DeliveryEvery 1–8 weeksEvery 1–8 weeks
PackagingBPA-free pouchesCardboard meal cups
Price range~$2–12/day depending on dog size~$3–10/day depending on dog size
Trial discountYes (discounted first box)Yes (discounted first box)
Affiliate program[FARMERS_DOG_AFFILIATE_LINK][OLLIE_AFFILIATE_LINK]

Ingredients: What’s Actually in the Food?

The Farmer’s Dog

The Farmer’s Dog uses USDA-certified human-grade ingredients — the same standard applied to food made for humans. Their recipes are simple and transparent:

  • Beef recipe: beef, sweet potato, lentils, sunflower oil, fish oil, and a vitamin/mineral blend
  • Turkey recipe: turkey, broccoli, beets, spinach, carrots, chia seeds
  • Pork recipe: pork, butternut squash, potato, broccoli, cauliflower
  • Chicken recipe: chicken, rice, sweet potato, broccoli, parsley, fish oil

No fillers, no artificial preservatives, no rendered meals. Every ingredient is listed and identifiable.

Ollie

Ollie also uses human-grade ingredients, though they are not USDA-certified to the same standard as The Farmer’s Dog. Their recipes tend to be slightly more varied:

  • Beef recipe: beef, sweet potato, carrots, peas, beef liver, fish oil
  • Chicken recipe: chicken, chicken liver, carrots, peas, blueberries, fish oil
  • Lamb recipe: lamb, lamb liver, butternut squash, peas, spinach
  • Turkey & salmon recipe: turkey, salmon, sweet potato, cranberries

Ollie’s ingredient quality is genuinely excellent — the distinction with USDA certification is a fine one, but worth noting if it matters to you.

Winner: The Farmer’s Dog — USDA-certified human-grade is the gold standard, and their ingredient lists are among the most transparent in the industry.


Price: How Much Does Each Cost?

Fresh dog food is more expensive than kibble. That’s the honest truth. But the price difference between The Farmer’s Dog and Ollie is smaller than you might expect.

The Farmer’s Dog Pricing

Pricing is calculated based on your dog’s weight, age, breed, and activity level. Rough estimates:

  • Small dog (10–20 lbs): $2–4/day
  • Medium dog (30–50 lbs): $5–8/day
  • Large dog (60–90 lbs): $8–12/day

Your first box is typically offered at a significant discount (often 50% off) to let you trial the service. → Try The Farmer’s Dog — get your first box discounted

Ollie Pricing

Ollie’s pricing is similar, with slightly lower per-day costs for medium and large dogs in many cases:

  • Small dog (10–20 lbs): $3–5/day
  • Medium dog (30–50 lbs): $5–7/day
  • Large dog (60–90 lbs): $7–10/day

Ollie also offers a discounted first box for new customers. → Try Ollie — get your first box discounted

Winner: Slight edge to Ollie for medium and large dogs. For small dogs, pricing is essentially the same.


Customization: How Well Do They Match Your Dog?

Both services start with a questionnaire about your dog — breed, age, weight, activity level, health goals, and any allergies or sensitivities. The algorithm then recommends recipes and portion sizes.

The Farmer’s Dog

The Farmer’s Dog keeps customization focused and practical. You choose from their 4 recipes, and they calculate exact portion sizes for your dog’s caloric needs. You can mix and match recipes. The system is clean, simple, and easy to update as your dog’s needs change.

Ollie

Ollie goes a little deeper on the quiz — they ask about your dog’s body condition score and specific health goals (weight loss, joint health, digestion, etc.). Their 5 recipes give slightly more flexibility, which is particularly useful for dogs with known ingredient sensitivities.

Winner: Tie — both do this well. Ollie gets a slight edge for picky dogs or those with sensitivities due to the extra recipe option.


Delivery and Packaging

Both services ship nationwide and use insulated boxes with ice packs to keep food fresh during transit.

The Farmer’s Dog

Food arrives in flat, sealed BPA-free pouches — easy to stack in the fridge or freezer. The packaging is compact and the food thaws quickly if frozen. Delivery cadence is flexible.

Ollie

Food arrives in cardboard meal cups that are pre-portioned by meal. Some owners love the convenience; others find the cups less efficient to store than flat pouches. The cardboard is more eco-friendly, which matters to some pet parents.

Winner: The Farmer’s Dog for storage efficiency; Ollie for eco-conscious packaging.


Which Dogs Do Best on Each?

The Farmer’s Dog is ideal for:

  • Dogs with digestive issues or sensitive stomachs
  • Owners who prioritize the strictest ingredient standards
  • Dogs transitioning from kibble for the first time
  • Multi-dog households (bulk pricing available)

Ollie is ideal for:

  • Picky eaters who benefit from more recipe variety
  • Dogs with specific dietary goals (weight loss, joint support)
  • Owners who prefer eco-friendly packaging
  • Medium to large dogs where Ollie’s pricing is slightly more competitive

Real Results: What Do Dog Owners Report?

Both services have thousands of verified reviews and strong reputations. Common themes from real owners:

The Farmer’s Dog owners report:

  • Noticeably firmer, smaller stools within the first 2 weeks
  • Improved coat shine and reduced shedding
  • Increased energy in older dogs
  • Easier weight management with pre-portioned meals

Ollie owners report:

  • Dogs who rejected other foods eating Ollie enthusiastically
  • Improved digestion and reduced gas
  • Visible coat improvements within 4–6 weeks
  • High palatability — most dogs love the taste

The Verdict: Which Should You Choose?

If you want the strictest ingredient standards and the most transparent food in the fresh dog food space, choose The Farmer’s Dog. Their USDA-certified human-grade standard, simple ingredient lists, and strong track record make them the top pick for health-focused dog owners.

If your dog is a picky eater, or if you have a medium to large dog and want slightly more recipe variety at a marginally lower price point, Ollie is an excellent choice that won’t disappoint.

The honest truth: you can’t make a bad decision here. Both services are genuinely superior to kibble and most canned foods. The bigger question isn’t Farmer’s Dog vs Ollie — it’s whether fresh dog food is right for your dog at all. If you’re on the fence, the discounted first box from either service is a low-risk way to find out.

Try The Farmer’s DogGet your first box at a discount

Try OllieGet your first box at a discount


Frequently Asked Questions

Is The Farmer’s Dog or Ollie better for small dogs? Pricing is similar for small dogs. The Farmer’s Dog edges ahead on ingredient certification, so it’s our pick for small breeds.

Can I feed my dog 50% fresh food and 50% kibble? Yes — both services support “topper” portions if you’re not ready to go fully fresh. It’s a great way to get the benefits of fresh food at lower cost.

How long does the food last in the fridge? Both The Farmer’s Dog and Ollie stay fresh for 4–5 days refrigerated, and several months frozen.

Is fresh dog food worth the cost? For most dogs, yes — particularly those with digestive issues, skin problems, or low appetite. The health improvements many owners see within the first month make it worthwhile.

Do vets recommend fresh dog food? Most vets are supportive of high-quality fresh food, particularly from services like The Farmer’s Dog that are formulated by board-certified veterinary nutritionists and meet AAFCO standards.


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